MKTCB 574 Marketing Social Mobile And Analytics

January 13, 2023

MKTCB 574 Marketing Social Mobile And Analytics

Order Number	6334885733636
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

MKTCB/574: Marketing Social, Mobile, And Analytics

Competency 2 Reflection

This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.Top of Form

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This reflection activity is comprised of three sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts.

Market Data

Consider a segment of the fast food industry such as pizza (Domino’s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:

- What type of market data can these companies collect?
- How might this data be used in a marketing planning?

Brand Equity

Consider a product you are familiar with. Analyze its brand equity in the following areas:

- Brand awareness
- Brand loyalty
- Perceived quality
- Brand associations
- Brand assets

Ethical and Legal Considerations in Social Media Marketing

Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.

Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:

- What impact might the issue have on children who use social media?
- How does social media meet legal requirements for data sharing?
- How does social media police ethical and legal issues?

Submit your reflection.

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MKTCB 574 Marketing Social Mobile And Analytics

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.