Social Media Marketing Plan Presentation Assignment

December 15, 2022

Social Media Marketing Plan Presentation Assignment

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Social Media Marketing Plan Presentation Assignment

In this assignment you will create a presentation to pitch your social media marketing plan to the client. You will include elements from your marketing research, Value Proposition, Competition Brief, and newly created social media campaign implementation plans in the presentation.

Scenario

Your client is anxious to hear about the marketing plan that you are creating. However, as is often the case in the business world, things have changed. Instead of a full marketing plan, your client has decided that they want to start out with a limited social media campaign (using a single platform) because they think this is the most prudent and cost-effective way to begin.

This is fine with you because you are confident that once they understand what you have developed thus far, they will ask to add other marketing services. Besides, you had to do the research anyway. Now you simply need to focus on the social media component of your marketing plan.

Your client wants to know how you plan on achieving the agreed-upon initial goals as stated in the Letter of Engagement. They have requested that you use a single-platform media campaign. Your media plan should tell a story about the services, customers, competitors, and specific messaging, as well as how the campaign will be conducted and how the campaign’s performance (success or failure) will be measured.

Note: The client has already determined the price of their service, so you don’t need to define it. If you plan to use a price in your campaign, you can make one up.

Preparation

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Consider a proper platform such as Facebook, Instagram, WhatsApp, YouTube, or LinkedIn. Note, a full social media campaign would likely include a combination of these, but you are to choose only the one that you believe would be the most effective, and justify your selection.

Explore social media; if you are not familiar with its various platforms, make sure to spend some time getting to know them.

Download the Marketing Plan Presentation Template [PPTX] and use it to complete this assignment. You will notice that it includes the slide template that you used in your preliminary marketing strategy assignment. You’ll need to update those slides to reflect your market research. Note: You can customize the template background as desired if it enhances your presentation.

Instructions

Create a professional 10–12 slide PowerPoint presentation (with detailed speaker notes) that considers all elements of the scenario. Your plan should thoroughly inform your client of your social media marketing campaign plan. Do the following in your presentation:

Summarize each element of your previous assignments.

Client, service, mission, and goals.

Value proposition.

Customer profile.

Competition.

State and justify your choice of social media platform that will effectively promote the service.

Explain how the campaign will be conducted.

How long it will run, content/collateral type, media buys/advertising, where it will run (i.e. Facebook Marketplace, Corporate Facebook Page, Instagram), etc.

Describe how the campaign’s effectiveness will be measured.

Additional Requirements

Resources: Use two sources to support your writing. Choose sources that are credible, relevant, and appropriate. For help with research, writing, and citation, access the library or review library guides. Note you DO NOT have to include citations for the strategy slides, as those citations were already included in your last assignment.

Presentation Guidelines:

Length: 10–12 PowerPoint slides that would accompany an approximately 10–15-minute oral presentation.

Prepare detailed speaker’s notes describing items on each slide so that the viewer can accurately interpret the deeper meanings and intentions that would have been conveyed orally. Support your claims, arguments, and conclusions with credible evidence from two current scholarly or professional sources.

Visuals: Create PowerPoint visuals that are easy to read and interpret. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation. The specific course learning outcome associated with this assignment is:

Develop a research-driven marketing plan for a health care service provider.

Name of Organization or Client Marketing Plan by Your Name Date

Client Introduction

Client Name:

Client Description (size, location, etc.):

Service Description:

(Include how the consumer can obtain or get access to your product or service.)

Client Mission and Goals

Mission:

Goal(s):

Service Value Proposition

Product differentiation: What is your client’s value proposition? What makes it unique? What distinguishes your client from others?

Customer Profile

Competition

Social Media Platform Choice

Discuss the social media platform that you are recommending and justify your choice.

Campaign Plan

Explain how your plan will be conducted:

Length of the campaign.

Content/collateral type.

Media buys/advertising.

Where it will run (i.e., Facebook Marketplace, Corporate Facebook Page, Instagram, etc.)

Measuring the Campaign

Measuring marketing performance (assessing effectiveness, marketing metrics):

Describe the overall evaluation process. How will you know that you were effective? Align with your marketing goals.

Examples of various outcome methods to consider:

What tools will be used to measure consumer interaction?

Number of consumers accessing service or product.

Improvement in community health status.

Revenue, income, profits, (positive or negative).

Survey results (positive or negative)

Sources

Minimum of 2 sources, not including your textbook, formatted in SWS format.

Social Media Marketing Plan Presentation Assignment

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.