Client Loyalty and Relationship Management Essay

December 6, 2022

Client Loyalty and Relationship Management Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Client Loyalty and Relationship Management Essay

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Each team member is required to write a minimum of 3 pages singled-spaced, 12 Fonts for this project! Therefore, each Semester Project must a minimum of 15 pages for the written portion.

That is 3 pages per student. There are 5 students which equals a minimum of 15 pages

Each student must use a minimum of 3-4 references. There must be an appendix listing all the references.

This paper has questions that I will list below, above you will see the format and requirements by the professor.

Introduction/General information on the company, including the company’s background, history, when did they start? Who is the CEO? Where are their headquarters located? Etc.

Identify current marketing objectives and goals of the company. State the marketing objectives that your company would like to attain over the next 5 years? Discuss some key issues that the company will do the achieve these goals. Remember that a marketing objective can be a statement of what is to be accomplished through marketing activities:

For example, a company’s goal may be to achieve a 15% Market Share over 6 months period.

3.Are there any “customer loyalty programs” in place with this company? And if so, please discuss.

Pricing Strategy: How is your product/service priced? High-end, upscale, discounted, etc.?
How has the company developed their customer relationships management plan? Or What has the company done to ensure that they have created an outstanding customer relationship management program with their consumers?

Give examples. Remember customer relationship management is perhaps the most important concept of modern marketing. Customer relations management is the overall process of building and maintaining profitable customer relation-ships by delivering superior customer value and satisfaction.

Professionalism and Ethics: More and more companies are becoming increasingly interested in maintaining a sense of professionalism and upholding ethically values within the company. Many companies now have ethics officers for their companies. Does your company have an ethic officer?
What are your personal future recommendations for the company?

What can they do better?

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We learned about The Boston Consulting Group Approach. Their matrix defines four types of SBUs:

Stars: High-growth market, high-share product

Cash Cows: Low-growth market, high-share product
Question marks: Low-share product, high-growth market
Dogs: Low-share product, low growth market

Where do you feel your company fits and why?

Client Loyalty and Relationship Management Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.