Tourism Marketing Principles and Marketing Audit

December 6, 2022

Tourism Marketing Principles and Marketing Audit

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Tourism Marketing Principles and Marketing Audit

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You are required to undertake a “Marketing Audit” for a selected hospitality & tourism company – MARRIOTT INTERNATIONAL

The submission of a written business report that discusses a topic using a wide variety of research materials (2,000 words).

Report structure

Executive Summary (250 words) A suggested format would be to create an introduction which defines tourism marketing concepts. Tell the reader: a) the previews of the main points covered in the full report in the executive summary; b) introduce the aim of the report; and c) how information is presented.

Company Background (250 words) should describe the background of the company and the brief introduction of the company and services / products you have chosen.

External Analysis (500 words) should identify and discuss the micro/macro environment with particular attention to a) the identification of customers / consumers and analysis of their needs; b) analysis of the organisation’s competitive situation by using “Opportunities & Threats” or “PESTLE” Analysis models.

Internal Analysis (500 words) should identify and discuss an internal analysis focusing on the organisations capability to meet the needs of its customers by using one of the “Strengths & Weakness” or “Porter’s Five Force” models.

Ethical in business (250 words) should describe the measures adopted by the management of business venture in order to make ethics work in the organization and identify the ethical behaviour of business venture.

Future Development (250 words) should identify and discuss the issues raised by the audit and any actions you feel the organisation should be taking with regard to its future marketing activity by using appropriate marketing channel and ethical consideration.

This report will require to have a minimum of 15 different sources of referencing.

Business Report format & layout:

It is important that your report looks professional – you are, after all, in training for a profession. A typical business report uses the following format and layout:

Use a clearly legible font and font size (Times New Roman is the most common font and 12 point is the most common size).

Use 1.5 or double line spacing.

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Be consistent in how you format headings and subsection headings (e.g. font, font size, line spacing, sequenced numbering, number or bullet point style).

Make sure any numbered sections or subsections, are sequential (e.g. 1.1, 1.2, 1.3 etc.).

Keep the space between paragraphs consistent.

Make sure you’re spelling and grammar check software is turned on.

Make sure your references are correctly formatted in the required style.

Tourism Marketing Principles and Marketing Audit

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.