How Consumers Communicate Health Care Access Options

How Consumers Communicate Health Care Access Options

Instructions/Descriptions

How Consumers Communicate Health Care Access Options

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Createa full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Health spa launching a new weight loss treatment

Insurance company launching a new medical product for the exchange

Hospital system launching a new diabetes program

Medical device manufacturer launching a new metal alloy prosthesis

Select your own company and product with approval from your instructo

Section 1: General Product Information

Describe the health care company or product

Describe how you will market your health care company or product.

Describe how the marking plan will differ from other marketing plans currently available to consumers.

Describe the value of the services offered by your health care company or product.

Section 2: Consumers

Differentiate health care access options for consumers.

Differentiate the health care access options that are available to your target audience.

Analyze how the health care access options will affect how you market to your target audience.

Analyze how consumers communicate health care access options.

Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.

Section 3: Impact of Outside Agencies

Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

Analyze the effect of health care reform on the health care consumer products and services.

Analyze how health care reform will affect your target audience.

Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

Explain how consumer’s options for health care are changing.

Explain how you will ensure the health care company or product is relevant to the consumer.

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Section 6: Importance of Market Strategy

Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment

How Consumers Communicate Health Care Access Options

RUBRIC Excellent Quality 95-100%   Introduction 45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. Literature Support 91-84  points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. Methodology 58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. Average Score 50-85% 40-38 points More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. 83-76  points There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. 52-49  points The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. Poor Quality 0-45% 37-1 points The context and/or importance are lacking. There is no search history information supplied. 75-1 points There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. 48-1 points There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. How Consumers Communicate Health Care Access Options Place the Order Here: https://standardwriter.com/orders/ordernow / https://standardwriter.com/

How Consumers Communicate Health Care Access Options

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