Programmatic Consumption Behavior Discussion

November 30, 2022

Programmatic Consumption Behavior Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Programmatic Consumption Behavior Discussion

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I’m working on a marketing question and need guidance to help me learn.

Research and explore the emerging phenomenon of programmatic consumption behavior.

What does it mean?

Are algorithms found in Apps, websites, and products we use everyday, automating and making decisions for us?

In your discussion, explore how household A.I.’s like Alexa, Google Assistant, and toy-like robots like Jibo and vEctor are gradually changing the dynamics of consumer behavior in a household.

Buyer Behavior Video Summaries

Part 1. Find and watch at least three (3) YouTube videos that describe cultural differences. If you don’t know where to start, below are some channels you may consider, but feel free to watch videos from other channels. Provide the titles AND URLs of the three videos you’ve watched, and briefly summarize eachvideo in one sentence.

Conan in Korea

Asian Boss Steet Interviews

Texan in Tokyo

German Girl in America

Part 2. Answer the following questions.

Based on what you watched in Part 1 (and possibly what you learned from personal experience as well), elaborate on TWO cultural differences in consumers’ behaviors that are most interesting to you. These differences should be reflected in the ways in which people from different countries consume different things in different ways, or behave differently otherwise as consumers. Use specific examples for EACH to make your points as clear as possible.

For EACH cultural difference described above, conduct your own research from books or online articles to find out where this difference came from, i.e., how this cultural difference came about (Cite AT LEAST ONE SOURCE for EACH using the MLA style; click here to learn more.) Consider the following questions:

Did the cultural difference arise from unique family structures or gender roles in these cultures?

Did the cultural difference arise from ecological differences such as differences in natural resources available in these cultures?

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Did the cultural difference arise from differences in economic or industrial developments in these cultures?

Did the cultural difference arise from differences in values or ideologies in these cultures?

For EACH cultural difference described above, discuss how the difference would impact the ways in which marketers appeal to consumers. In other words, in what ways should marketers in these countries act differently to appeal to their respective consumers?

Programmatic Consumption Behavior Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.