Three Global Advertising Agencies Essay Paper

November 30, 2022

Three Global Advertising Agencies Essay Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Three Global Advertising Agencies Essay Paper

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Advertising of different kinds is done all over the world and sometimes it can look very different than what we usually see. Some examples are below.

An interesting piece of promotional work by the US advertising firm Ogilvy & Mather for Salta brand beer in Argentina involved replacing rugby players’ missing teeth with implanted beer bottle openers. Web link for the story is HERE (Links to an external site.).

Promotional work for Dunkin’ Donuts by the French advertising agency Publicis Groupe used the World’s Fastest Flying Woman (#WTFast) to create greater awareness and buzz for their pre-ordering app. Web link for that story is on the web page HERE (Links to an external site.).

Visit the websites of three global advertising agencies. Links to some of these top international ad agencies are available HERE (Links to an external site.)and HERE (Links to an external site.). View some of their creative work. Try to view an advertisement for YOUR COUNTRY (or a nearby country).
Find one advertisement that has been developed for a country other than your own for a branded product (or a product with which you are familiar). The advertisement should be less than 2 years old. Include the weblink to that ad in your post. Explain what promotional message you think the advertiser is trying to convey.

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3. Describe the advertisement and discuss several ways in which you think it and/or its promotional effort was customized to the culture of that country.

Country is

Ireland

Three Global Advertising Agencies Essay Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.