Order Number |
636738393092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
In this assignment, you are asked to apply our marketing 4Ps knowledge to your job market by answering the following question:
When you are looking for a job, you are one of the “products” on the job market. What does marketing strategy mean to you on the job market? How will you design a proper marketing strategy in order to successfully “sell” yourself on the job marketing?
Target Market
Product
Place
Promotion
Price
Positioning
(Remember: You are not allowed to choose “Self-Employed”/Be Owner of a Business” as the job. You have to choose to work for other companies/organizations.)
Please use the following 8 questions to structure your answers for the assignment. Make sure that your answer to each question is direct, clear and concise: (use one separate paragraph for each question):
1) Which market (job) do you want to target (target market), and who are your consumers (the companies you want to get a job from) (target consumers)
2) Describe yourself in every detail as the kind of product that your consumers dream to have (product strategy)
Remember that you are the “product” on the job market. The product is yourself and not “your job”. For example, if you want to be a teacher in the future, you have to talk about yourself (what type of teacher you will be, and why the schools should buy/choose/hire you not others from the job market as a “product”).
3) How do you want to promote yourself to your consumers (promotion strategy)
4) Where do you want to make yourself available to your consumers (place strategy)
5) How much do you want to charge your consumers when they hire you? (price strategy)
6) How will you tell your consumers the difference between you and other competitors on the job market (positioning)?
7) Please identify potential ethical issues that may occur on the job market, analyze the situation and explain how you may face and handle these ethical issues in the job-hunting process
8) Please discuss how different cultures may play a role in your job-hunting process? Please explain how you may deal with the potential multicultural issues
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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