Prostate Cancer Health Campaign

Prostate Cancer Health Campaign Discussion

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Prostate Cancer Health Campaign Discussion

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I’m working on a communications discussion question and need support to help me learn.

————————————————————————————————————————————————————-Shungu et al. performed a review of Youtube videos that discuss prostate cancer screening in Black men (Shungu et al. 2021). This was performed due to the concern regarding misinformation available online and on social media, particularly pertaining to Black men.

To do this, four viewers watch the top 50 Youtube videos by searching “Prostate Cancer Screening in Black Men”. Each author reviewed the video according to a validated quality criteria for consumer health (DISCERN) and the Patient Education Materials Assessment Tool (PEMAT).

The authors demonstrated that only 16% of videos met the DISCERN quality threshold and 28% for the PEMAT threshold. Specifically, less than half discussed racial disparities for prostate cancer, particularly for Black men.

The authors concluded that the overall quality of videos was poor, including those with Black presenters.

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Another study that reviewed 150 videos of prostate cancer using the same quality metrics also demonstrated misinformation in over 77% (Loeb et a. 2019).As Youtube is the most common social media used by Black men, the poor quality of available videos is concerning. Physicians should be aware of the lack of information about prostate cancer available online. As few of the videos describe prostate cancer screening for Black men, there is room for improvement. More updated and focused videos on Youtube describing the racial disparities are warranted to increase awareness of prostate cancer risks. This is particularly relevant as Black men are at higher risk of prostate cancer, worse stage at presentation, and poor outcomes including cancer specific survival (Chowdhury-Paulino et al. 2021).—————————————————————————————————————————————————————————————–This study used a community-engaged research approach to create and test a risk communication strategy to prevent teen vaping. A 36-member Teen Advisory Council and a 19-member Expert Panel assisted the study team. The team collaborated on the campaign created using a survey (N = 674) and focus group (N = 82) techniques and hiring a marketing firm to help with the campaign development.

Teens received three messages from the campaign: what’s in the vapor, health dangers, and ties to big tobacco.

The campaign included posting ad videos on YouTube ( https://bit.ly/2QMR8gH) and creating a micro-site (rethinkvape.org)showing the VAPE and its risks.

Also, they created social media accounts (@rethinkvape). Following the review, the team executed a 6-week online media campaign targeting teens, resulting in 3,838,465 impressions, 770,443 completed video views, and 18,316 clicks across the mobile app, Snapchat, YouTube, and Spotify platforms. The majority of placements outperformed industry expectations, with mobile pre-roll and Snapchat topping the list.

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The sample was an online convenience sample from a  regional area; thus, the results may not be generalizable. To safeguard the teenagers’ privacy and waive written parental permission, the IRB required online anonymity; it is thus conceivable that some of the samples were not the age indicated.

This campaign focused on adolescents and vaping, which is related to the health behavior and target subpopulation that my health campaign will be on. This campaign also focused specifically on the needs of adolescents and their beliefs that e-cigarettes or vape are less dangerous than smoking cigarettes, an idea that is very wrong and widespread among teenagers. Also, this is an essential point that my health campaign will focus on. In addition, because the campaign needs to be promoted and some companies need expensive amounts, it’s possible to promote my campaign in a less costly or inexpensive way.

Prostate Cancer Health Campaign Discussion

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