My Blue Ocean Strategy Case Study

My Blue Ocean Strategy Case Study

Instructions/Descriptions

My Blue Ocean Strategy Case Study

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Subject: Management

Topic: My Blue Ocean Strategy

Paper details:

Apply the concepts of blue ocean strategy and write a 4-page double-spaced paper that describes an original blue ocean strategy concept that you come up with. You can use any industry or type of company for this exercise. Start by

identifying what the “standard” assumptions or factors are for this industry.

For example, restaurants typically have some kind of menu, they serve food. Then identify two different “categories” that help us understand the current landscape. For example, in the wine example in the readings, they used Premium

and Budget as the comparison categories.

Then use the E-R-R-C framework to carve out your unique take on this business. Make sure you are including 1) at least one thing you Eliminate, 2) at least one that is Reduced, 3) at least one that is Raised, and 4) at least one that is

Created.

Use the attached template to create a Strategy Canvas describing your idea. Explain how your idea is truly “blue”.

Apply the concepts of blue ocean strategy and write a 4-page double-spaced paper that describes an original blue ocean strategy concept that you come up with. You can use any industry or type of company for this exercise. Start by

identifying what the “standard” assumptions or factors are for this industry.

For example, restaurants typically have some kind of menu, they serve food. Then identify two different “categories” that help us understand the current landscape. For example, in the wine example in the readings, they used Premium

and Budget as the comparison categories.

Then use the E-R-R-C framework to carve out your unique take on this business. Make sure you are including 1) at least one thing you Eliminate, 2) at least one that is Reduced, 3) at least one that is Raised, and 4) at least one that is

Created.

Use the attached template to create a Strategy Canvas describing your idea. Explain how your idea is truly “blue”.

My Blue Ocean Strategy Case Study

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