Communication Strategy of an Organization

Communication Strategy of an Organization

Instructions/Descriptions

Communication Strategy of an Organization

Unit VI Assignment

Unit VI Case Study For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice. In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.

1. Summarize the Communication Strategy Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise: [Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].

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The top reason [insert author’s name here] holds that position is __________. A second reason [insert author’s name here] holds that position is __________. A third reason [insert author’s name here] holds that position is __________. After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.) Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.

1. Analyze the Communication Strategy Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.) In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
2. Explain Integration Techniques Finally, explain how this communication strategy could be integrated into your current or former workplace.

You will need to reference at least two academic sources. Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.

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The link below provides some helpful tips for writing a case study analysis: http://college.cengage.com/business/resources/casestudies/students/writing.htm Information about accessing the grading rubric for this assignment is provided below.

Grading Rubrics

This course utilizes analytic grading rubrics as tools for your professor in assigning grades for all learning activities. Each rubric serves as a guide that communicates the expectations of the learning activity and describes the criteria for each level of achievement. In addition, a rubric is a reference tool that lists evaluation criteria and can help you organize your efforts to meet the requirements of that learning activity. It is imperative for you to familiarize yourself with these rubrics because these are the primary tools your professor uses for assessing learning activities.

Rubric categories include: (1) Assessment (Written Response) and (2) Assignment. However, it is possible that not all of the listed rubric types will be used in a single course (e.g., some courses may not have Assessments). The Assessment (Written Response) rubric can be found embedded in a link within the directions for each Unit Assessment. However, these rubrics will only be used when written-response questions appear within the Assessment.

Each Assignment type (e.g., article critique, case study, research paper) will have its own rubric. The Assignment rubrics are built into Blackboard, allowing students to review them prior to beginning the Assignment and again once the Assignment has been scored.

This rubric can be accessed via the Assignment link located within the unit where it is to be submitted. Students may also access the rubric through the course menu by selecting “Tools” and then “My Grades.” Again, it is vitally important for you to become familiar with these rubrics because their application to your Assessments and Assignments is the method by which your instructor assigns all grades.

Communication Strategy of an Organization

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