4P’s in Selling A Product

4P’s Of Marketing in Selling A Product Discussion

Instructions/Descriptions

4P’s Of Marketing in Selling A Product Discussion

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You have heard of the 4P’s of Marketing? Price, Place, Promotion, and Product…

Did you know that there are also 7R’s called the 7R’s of Relationship Marketing?

Read the following brief article on the 7R’s of Relationship Marketing:

https://smallbusiness.chron.com/seven-rs-marketing-mix-64543.html (Links to an external site.)

Please answer the following questions:

Briefly define each of the 7 R’s using any Internet references of your choosing;

In your opinion, and supported by 1-2 Internet references, should marketers use the 4P’s of marketing in selling a product, the 7R’s of Relationship Marketing or both of them together (4P’s and 7R’s)?

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BUSI 400 Tesla Assignment Case Study

Case Study: Tesla Assignment Instructions

Overview Develop appropriate business strategies, policies and solutions for Tesla that will create sustainable competitive advantage for the company. Case information for this question can be found on page 323 of your text.

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The strategic management process enables organizations to achieve competitive advantage through three stages: strategy formulation, strategy implementation, and strategy evaluation. Your strategic plan should progress through all of these phases, resulting in recommendations that establish the firm in the market with a competitive advantage they can maintain going forward. Assume you are creating a pitch to present to Tesla leadership. You will need to analyze its external/internal environment and propose strategies, policies and/or solutions based on those findings that will create a sustainable competitive advantage for the company. APA formatting is required, and a minimum of 3 sources must be utilized in addition to the text. The length of the paper should be 7-10 pages. Instructions

The completed case must include the following components:

• Executive Summary: This is a summary of your entire case study, not a summary of Tesla present day. One should be able to read the executive summary section and understand the main points of the paper
• Current State of the Organization: Vision Statement, Mission Statement, Current Objectives, Current Strategies
• Internal & External Analysis: SWOT, Porter’s 5 forces
• Competitive advantage (current)
• Evaluation and Recommendations: Strategies, policies and or solutions for implementation that will create a sustainable competitive advantage for the company based on the results of your analysis. Include implementation plan for recommendations and be sure to explain how the competitive advantage is specifically sustainable over time
• Evaluation of recommendations: How will success be tracked or determined for the recommendations provided?

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Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

4P’s Of Marketing in Selling A Product Discussion

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