BUSI 619 Bainbridge Health and Medical Presentation

BUSI 619 Bainbridge Health and Medical Presentation

Instructions/Descriptions

BUSI 619 Bainbridge Health and Medical Presentation

Create a 5-minute video presentation of your Literature Review: Part 4 – Final Assignment.
o Imagine yourself at a conference where you are going to present a new Evidenced-Based
Practice into the workplace. Include the highlights of your Final Literature review in a 5
Video summary (or PowerPoint Voice Over with no more than 10 slides). Limit each
slide to no more than 7 bullet points. Not all of the information you have found will be
able to be presented so be sure to highlight only the new concepts you have found in the
synthesis.

Temple University Health Services Digital Marketing Presentation

Digital Marketing? Strategy Presentation?

For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.

Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment.

Include the following elements:

State the organization’s mission and vision.

Identify the target market.

Who is the customer that you are marketing to?

How are you segmenting the market that you are catering to?

Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).

Select the digital media, including social media platforms that you will use.

Justify your choices.

Review the organization’s website.

Identify website updates that would be beneficial as a part of your strategy.

Provide a rationale for the updates that you recommend.

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