COM 130 Feminist Perspective in Advertising Essay

COM 130 Feminist Perspective in Advertising Essay

Instructions/Descriptions

COM 130 Feminist Perspective in Advertising Essay

Description

Purpose:

We are increasingly subject to powerful influences on our thinking and identify formation. For example, advertisers spend billions of dollars to manipulate our perspectives and values in ways that are complex and subtle, and often have very little to do with the actual product being advertised.

For this assignment, select two authentic television advertisements. One reinforcing taken-for granted hegemonic beliefs or behaviors for men and women in society. Then select a second advertisement challenging taken-for-granted beliefs and behaviors for men and women in society. Next, conduct a feminist analysis focusing on roles and rules. Answer the following questions:

Identify the titles of the advertisements and include links to the advertisements.

What are the memorable (negative or positive) images or messages suggested by the stereotypical advertisement? Are the images or messages proposed as normal or abnormal, appropriate or inappropriate, and desirable or undesirable for women and men?

What are the memorable (negative or positive) images or messages suggested by the non-stereotypical advertisement? Are the images or messages proposed as normal or abnormal, appropriate or inappropriate, and desirable or undesirable for women and men?

What does the stereotypical advertisement suggest about men and women should look and act? Who is empowered or disempowered in their roles and interactions among the characters?

How might the non-stereotypical advertisement challenge taken-for-granted hegemonic beliefs for women and men in society? Who is empowered or disempowered in their roles and interactions among the characters?

Evaluate the messages of both advertisements and determine the potential implications they might have on current popular culture.

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