Sociology Research Methods Case Study Paper

Sociology Research Methods Case Study Paper

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Sociology Research Methods Case Study Paper

Have you ever tried to borrow your roommate’s car, sell something at a yard sale, or solicit a donation to a charitable organization? This is a short list of the attempts to get others to accede to requests that occur every day. Social psychologists refer to agreeing to a request as compliance. Not surprisingly, given the prevalence of compliance in everyday life, a great deal of research has examined the effectiveness of numerous tactics in producing compliance. One tactic that people seem to find intuitively compelling is the use of compliments. Yet very little research has evaluated the impact of compliments on compliance. Suppose you want to test the hypothesis that people who are complimented are more likely to agree to a request than people who are not complimented. How would you test this hypothesis in a laboratory experiment? As you develop your study design, address each of the following questions:

How will you manipulate the independent variable?

What kind of request will you make and how will you measure compliance?

How will you recruit research participants and obtain their informed consent?

What will be your cover story?

What will you say to research participants during the debriefing?

Now address the following questions as you design a field experiment to test the same hypothesis as in question 1.

Why would it be better to conduct your study in the field than in the laboratory?

If you cannot obtain participants’ informed consent or debrief them, how can you justify your experiment ethically?

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