IKEA Advertising Strategies and Tactics Essay Assignment

IKEA Advertising Strategies and Tactics Essay Assignment

Instructions/Descriptions

IKEA Advertising Strategies and Tactics Essay Assignment

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Overview Students will create a print advertisement and special event to enhance the visual merchandising strategies used to develop their overall visual plan. They will identify the strategy of the retail store for advertising and enhancement of visual concepts. Assignment Instructions/Prompt 1. Identify the advertisement strategies used for the chosen retail store. a. Who is the target market? b. How does the store currently advertise? 2. Create an advertisement to enhance the visual theme of the store. 3. Create a special event to flow continuity through the store and its visual displays. Format: The advertising assignment can be created using Microsoft Word, Adobe Photoshop, Adobe InDesign, or Adobe Illustrator; however, the final submission should be in Word document format.

The advertisement and special event must also include a written explanation that identities the strategies used for the chosen retailer, the target market, and how the retailer currently advertises. Formatting guidelines: double spacing, 12-point Times New Roman font, 1- inch margins, and appropriate citations (retailer’s website, social media sites, product review pages, etc.). Rubric Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Identification of the Retailer’s Current Advertising Strategies Meets “Proficient” criteria and cites clear and relevant examples of the current advertisements and advertising strategies the retailer is using Identifies the retailer’s advertising strategies and how the retailer is currently advertising Identifies the retailer’s current advertisements being used, but does not sufficiently explain the advertising strategies Does not identify the retailer’s current advertisements or advertising strategy 25 Identification of Target Market Meets “Proficient” criteria and justifies reasoning with clear and relevant examples Identifies demographics, geography, and/or behavioral attributes of the retailer’s target market Identifies the target market, but key elements are not fully explained, resulting in a lack of context does not identify the target market 15 Create an Advertisement to Enhance Visual Theme Meets “Proficient” criteria and provides a clear and relevant explanation of how the advertisement enhances the store’s visual theme .

Creates an advertisement for the chosen store that enhances the store’s visual theme Creates an advertisement, but it does not sufficiently enhance the store’s visual theme Does not create an advertisement 25 Create a Special Event That Ties Into the Store’s Theme and Visual Displays Meets “Proficient” criteria and provides a clear and relevant explanation of how the special event ties into the store’s themes and visual displays Creates a special event for the chosen store that ties into the store’s theme and visual displays Creates a special event, but it does not sufficiently tie into the store’s theme and visual displays Does not create a special event 25 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Earned Total 100.

IKEA Advertising Strategies and Tactics Essay Assignment

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